Summer Fridays

Summer Fridays is a California-based clean beauty brand known for its minimalist aesthetic and skin-first formulations. The landing page redesign stays true to the brand's airy, premium identity — opening with a bold Lip Butter Balm hero section against a warm beige backdrop, followed by a horizontal product carousel for quick browsing, an editorial bento-style grid highlighting key categories like Lip Dream Oil and Eczema-Safe Essentials, a split brand story block pairing lifestyle imagery with core brand values, and a clean footer with newsletter signup and structured sitemap — altogether creating a layout that feels cohesive, editorial, and conversion-focused.

Deliverables: Website Redesign

Tools Used: Figma

Role: Web Designer

Duration: 1 Week